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Business blogging has gained importance like never before. Initially only individuals used this platform to connect with other people. But slowly there was a transformation in the way blogs were used. Companies started business blogging to connect with their clients, and provide them with the latest happening in their industry. Now every business website has a blog to share news and update their site visitors and customers. Your business blogging practices needs to be interesting in order to hold a reader’s attention. Here are a few valuable tips on how to blog better in 2012.
This tops the list, as it’s crucial and is most often ignored. Many bloggers fail to understand the importance of proof reading their posts before publishing it on their business blog. If there are any mistakes in grammar or sentence structure, it can be a huge turn-off for people reading the business blog. So ensure that you have proof read your post at least twice.
You cannot put enough emphasis on the fact that content is the most important part of your business blog. Write as interesting a post as is possible for your blog, so that it attracts the attention of a reader. Do not just copy and paste content from other business blogs – because not only can it have legal consequences, but it also makes the reader lose interest in your business blog.
Make your business blog look appealing with images and video content. Blogging with only text can make your business blog look boring. You can use your own pictures or use the ones from the web. When you are using the images from the web, one thing that you must be clear of is that the content is shareable without any copyright issues.
Advertisements on blogs can be a very good way to earn revenue. However, having too many advertisements can distract a reader. Limit the advertisements on your blog so that the content is readable without any distractions. Try to avoid pop up advertisements as they not only distract – but annoy your readers.
Blogging should not be a once-a-year activity. Blogging regularly can put your blog at the top of search engine results. Have a schedule for blogging – and stick to it! Write posts at least once a week to keep your blog alive and kicking.
These are a few tips you can make use of to blog better this year. Your business blog is a platform to express yourself and your business. Use it effectively.
Author Bio: Penny Cooper is a senior writer with article writing service and content writing service firm Godot Media. She has interests ranging from social media, copywriting to following web technologies and trends.