This is a guest post written by Nathan Morgan, If you want to contribute guest post on this blog, check out the guidelines and join our information sharing program.
As we look at the news on a daily basis we are confronted with a variety of troubles in both our home countries and abroad. These troubles range from relatively minor things like road collisions all the way up to much larger catastrophes such as hurricanes and tsunamis. When we look at these larger catastrophes it is very easy to get swept up with the scale of the disaster and forget the people that it is impacting, it is also easy to forget that in our significantly smaller part of the world, disasters can and do strike. The British Isles are notorious for being impacted with torrential rains, usually resulting in the traditional and ne’er-do-well floods. People lose their homes and places of business. Often after a flood people return to their homes and places of business to assess the damage, discovering that not only have they lost their belongings, furniture and place of dwelling, but often they have lost something that seems trivial until it is needed most: their personal data.
Think about it: You’ve just gotten back from some small, miserable hovel to assess all of the damage, and now it’s all becoming clear. Not only have you lost all of your furniture, your computer is a damp catastrophe. You turn it on and discover that you are missing all of your family home videos, your music and your DVD collection All of your personal memories, erased. Let the misery of this sink in and multiply it ten times over, and you have the distress of losing customer data for a business. Often the life-blood of the business, customer data tells the business all they need to know about personal tastes and trends of their customers, it lets the business deliver speedily and effectively to each individual person, and without safe records management all of that information is at risk of being washed down the drain.
I cannot stress the importance of records management to a company enough, because without it all of the personal data of that company is running on borrowed time. And when disaster clocks in, the payload could be a devastating blow to the company. Oh sure, you can pick yourself up, dust yourself off and move elsewhere but without records being kept you will inevitably be starting anew. Not only this, but if you take away the money you will have to take out of the company or indeed your own pocket for buying new equipment, new property, new office materials, new computers, you will already be stressed about how you are going to keep going. By managing records, keeping them in a safe, watertight room, keeping a backup hard drive and taking other measures, you can avoid being one of the people who appear on your screen every night on the six o’ clock news talking about how they lost everything and wondering how they are ever going to move forward, because you won’t be one of them. You will have kept the most important information money can’t buy; customer data.
And so to answer the question: Can your business survive without your customer data? Well next time there’s a company executive talking on the news about how he lost everything, look me in the eye and tell me that it can.