This is a guest post written by Annabelle Frost, If you want to contribute guest post on this blog, check out the guidelines and join our information sharing program.
Brand colors are an essential part of a brands identity. People often recognize a brand and its logo by its colors. Different combinations of colors convey different messages to consumers and help a brand stand out from the rest. Picking the right colors to represent your brand in important as they invoke certain feelings and emotions towards the brand.
Tools that help picking colors
There are new inventions that help you choose colors by associating them with words. The words represent the feelings that these colors convey. It is an interactive survey which loads words; you can then apply a color to that word according to your preference. Your choices can be saved and popular combinations can be referred to later, for help. It is not necessary for you to pick just one color. A brand can be represented by two or three colors. It is usually advisable to use one complementary color. For instance if three colors are being used, one color that contrasts the other two increases visual appeal. Black is popularly chosen for texts, as it is neutral and makes the words stand out.
Selecting your color
Important considerations while choosing your brand color are the competitor’s colors, your brands personality and, the type of services and products that your brand represents. Each industry does not have any colors that are specific to it, however some colors are better suited to certain products. Even though a lot of brands stick to just one color, others choose to be represented by many as long as it suits the products personality. EBay and Google are such examples. International brands should keep cultural contexts in mind while choosing colors. Colors are interpreted differently by different cultures and it is important that the colors chosen are not inappropriate in any way. A color that is the opposite of your competitors brand color should be chosen. This avoids confusion on the consumer’s part and helps you create your own market place.
Why colors are important
Colors are important because they have a substantial influence on people’s emotions. Apart from getting attention, colors also impact memory. According to research natural colors work as memory boosters and also increase participant interaction. Using the right colors are known to impress an audience and also attract new clients. Colors also have functional value, depending on how they are used; colors affect the eye-strain and readability of advertisements. All these factors contribute to the fact that choosing the right colors for your brand is a vital part of its popularity.