Firstly I entitled this article as “How to Introduce Yourself in 60 Seconds” but now you will about introduction of your business in 60 seconds because it will be more effective if you are standing in between a group of peoples and they will surely compare your story with others.
So introducing your business rather than yourself will be the best Introduction of yourself because you are aware of the fact that you are here at Earth for solving a purpose and your business might be the same you are passionate about.
Here in this article I would like to talk about the theory given by communication coach Carmine Gallo who said that you can surely introduce yourself and your business in just 60 seconds or even in less than one minute, but how it was also a question came in mind and read what was there in detail.
Four step Introduction exercise by Carmine Gallo
No you don’t have to visit your nearest Gym but these exercises mean you have to answer the 4 questions for solving this mystery of giving Introduction in Just 60 Seconds, and they all look alike listed below.
#1. What do you do ?
Use common vocabulary and make people aware of the fact what is the base of your work means how you can be called in any society and how it’s simple to know that what is your business all about, like you have a company deals in manufacturing snacks and then packs to sell in the local market. Without explaining the whole procedure you will have to explain the main and final task you and your team perform and that is making snacks.
So just say you “makes snacks named as XYZ”.
#2. What problem do you solve ?
Making snacks and selling the same will solve the peoples hunger during parties, watching movies or say any other get together that is organized and where peoples will have some snacks and drinks for relieving them self from hunger or a little energy loss but the whole story will surely boar your listeners and they will pray to pass your time of speaking.
So simply make them aware of the fact, that you “feeds people over events”.
#3. How is your product or service is different ?
It’s something you will get benefit of promotion so do well and get well, make people aware of the fact that what is the material you use, how energetic will all be, how your product is not lies in negative when getting rank with others and why you feels all the consumers should not leave this snack and in the mean time it should be recommended to all the relatives who loves snacks.
Without going this much in deep you have to say “this is tasty and energetic than others”.
#4. Why should I care ?
This will be the question in peoples mind who are listening your voice and this is also the time to close your introduction and hence it’s best time to be innovative with your words to make your speech memorable in peoples heart, yeah I said heart not the mind because people connects with any business just because of this bloody heart even the mind keeps opposing the relations.
And now you have to say “this snack will make peoples life energetic without creating any mess around your kitchen, just buy and have it”.
You can call all these question shortening the introduction exercise of WWHW (the first word of the question). Yes you answers to the questions might be in funny mood because a fun loving people creates positive environment where he/she goes and also makes relations more powerful being what he is and promoting what he was.