Search engine Optimization – SEO – is a very helpful tool when it comes to online marketing. The term is self- explanatory; SEO aims to optimize the content of a web page to make it as visible as possible to different search engines. Here are some tips that have been proven to improve traffic on a website, hence improving search engine rankings and increasing business by a considerable amount.
Your content should ideally have a short title, and contain the keywords you intend to optimize. Search engines will automatically rank you higher if the title matches the content. The title is a very important element of SEO, and this is why you should make it as effective as possible.
You need to choose the right keywords for your content. Think what a visitor would type into a search engine while searching for something. Short phrases are most effective. Proper keyword selection as well as adequate density is crucial to SEO. Although meta keywords are increasingly becoming obsolete, meta description tags require your attention. This tag is supposed to indicate to the visitor what your web page or website is all about. But do not make it too long a description. Omitting this section could be detrimental to how your page ranks with search engines.
Related read :- Importance of SEO & Its Cost
Do not attempt to put up fake headings by simply changing fonts. You need to choose proper header tags, which act as headlines for different parts of a particular page. The content within these tags carries much weight, which is why neglecting them is a serious mistake, best avoided.
Your URLs need to be as short and simple as possible. If they can be read and understood by people, they will definitely be favoured more by search engines as well. Plus, if the URL contains keywords that match with the search phrase, your web page automatically gets greater visibility and higher rankings.
No one likes to watch the same thing on TV over and over. You would not want to eat the same thing, read the same book, or watch the same movie again and again. Similarly, search engines do not like pages that do not update themselves frequently with fresh content. Moreover, the content has to be authentic and interesting at the same time.
Web site content is generally read in the f-shaped format by most web surfers. You need to arrange your links in the order of their importance – left to right as well as top to bottom. Consistent navigation and a properly organized web page is important so that crawlers can index you better.
In order to make your web page more accessible, you should use ALT tags on the images. These texts need to be readable in case the image fails to load. This is a good way to keep your user engaged with the content, as well as get search engines to index your images.
Following the above mentioned guidelines could improve your business tremendously, especially if you have just started out or operate on a small scale.