This is a guest post written by Divya Rawat, If you want to contribute guest post on this blog, check out the guidelines and join our information sharing program.
Audio – visual content is always a winner if the consumer has a few minutes to spare. When he clicks on a video and takes a look, he’s certainly going to react to the content. So there are only two possibilities:-
a). Your business video appeals to the consumer and he’s impressed
b). Your business video makes no difference – in short, he is indifferent
Both cases are fine. They ARE actually fine – because both cases leave an impression on the user. He has gone through the video, so he remembers you. All you need to take care of is – you don’t annoy him! Because, if that’s the case, then he’s perhaps not going to be a buyer!
So now, when you are making a video, here are 7 tips to keep in mind, for effective business videos.
1. Consumer Connect with Video Marketing
There should be something in the video that the consumer connects to. For instance, the point of ‘connection’ could be the consumer’s need for your product. If you are a maker of woolen clothes, then the consumer can be inspired by the need for such clothes in winter. It’s up to your conceptualization; what’s important is to have a connect
2. Keep Brief that Business Video
Like I mentioned above, not everyone has time and that they have clicked on to see your business video is a good sign, but that doesn’t mean they have too much time. Generally commercials can be of about 30 seconds. Business marketing videos can be of any particular length based on when, where and how they are being used. On viral media, a typical length of 1 to 2 minutes works great. On your own website you can have small videos of 10 minutes which play a great role in enhancing content and website development.
3. Tips And Techniques for Video Marketing
Most often, people looking for videos are looking for tips or guidance in some areas. Provide that through your content and gain their trust and satisfaction. Give out knowledge in your videos perhaps like 10 tips or things that can be useful for the viewer. By gaining his interest, you are certainly building a foundation.
4. New Trends – Mobile And Downloads
One of the latest trends that people follow is watching videos on the go!
Yes, with 3G services, iPhones and other smart phones, it’s almost a trend to watch videos while traveling or killing wait-time. So, if your video is downloadable, the more chances for it to be popular and viewed.
5. Social Media – Videos For Sharing
Being on the social media radar is also important. That’s where the public is and you don’t want to miss out on that market. So, present your work on the social platforms like twitter and facebook. Twitter is known to be a great medium with active sharing, although videos may not be that frequent, they still find an audience.
6. A Little Marketing Investment
While videos themselves are a way to market your business, you need to invest some amount of time and money to invest to market your videos properly. While you are putting in so much effort to make that great video, an adequate strategy to go with it is also a good and required investment.
7. Don’t Forget Your Product!
And last but not the least; don’t forget to link your activities, products and services to your videos. The videos must be a complete package, including what you want to sell. Reports indicate that online marketing through videos has led to good number of sales, showing a steep rise in online purchases and sales.
Use the seven tips and try to make the most of video marketing for your business.
Author Bio: Divya works an SEO Content writer and strategist, with great knowledge in areas of SEO, Link Building, SMO and SMM; owing to her research and many years of experience in the field.